At first glance, podcasting and writing appear to have little in common. However, podcasting is rooted in providing thoughtfully organized information, which often involves storytelling — just like writing. These are the same skills writers use to engage their readers.Writers often consider starting a podcast to broaden the reach of their message.

If you’re a writer who wants to start a podcast, there are a number of things to consider before you begin. We asked author and podcaster Knox McCoy of The Popcast with Knox and Jamie for his top tips for aspiring podcasters. 

Here’s what Knox recommends:

Know your why.

The podcasting market has exploded over the last few years, and it’s a crowded space. This doesn’t mean you shouldn’t add your voice, but it does mean you’ll need to know why you’re joining the world of podcasting. 

You will likely need a secondary platform to gather your audience outside of podcasting. Knowing your why will help you decide what is primary and what is ...