When Anna LeBaron applied to become a member of Jen Hatmaker’s For the Love book launch team, she had never participated in a book launch. Because there were an overwhelming number of applications for a small number of spots, Anna didn’t make it on the team.

Instead of feeling disappointed and giving up, she decided the next best thing to joining the official launch team was to gather the other 4,500 readers who didn’t make it into the group, and help launch the book anyway. 

For the Love became a national bestseller in part due to the efforts of Anna and the unofficial launch team she gathered in a private group on Facebook. She learned how to launch a book by doing it, and it paid off for both Jen Hatmaker and Anna.

Anna is now an author herself and a sought-after book launch manager who works directly with publishers to launch books. Her experience with Hatmaker’s book launch blossomed into a new career, throughout which she has launched many books,...